Are Pump It Up franchisees always able to speak openly about their experience with Pump It Up Holdings?

According to Pump It Up's 2025 Franchise Disclosure Document, franchisees are not always able to speak openly about their experiences with Pump It Up Holdings. The FDD indicates that some franchisees may sign agreements that restrict their ability to discuss their experiences with the company. This means that a prospective franchisee might not get a completely transparent view from all current and former franchisees, as some may be bound by confidentiality provisions.

Specifically, the FDD notes that in the last three fiscal years, two Pump It Up franchisees signed agreements that included confidentiality clauses. These agreements were related to the resolution of litigation and/or disputes between the franchisee and Pump It Up. This suggests that while not common, confidentiality agreements are used in certain situations, particularly when settling legal matters.

For a potential franchisee, this underscores the importance of speaking with a variety of current and former Pump It Up franchisees to gather diverse perspectives. However, it also highlights the need to be aware that some franchisees may be limited in what they can share due to these agreements. It would be prudent to ask the franchisor about the circumstances under which such confidentiality agreements are used and to understand the scope of these restrictions.