How must a Pump It Up franchisee pay the Brand Fund contribution?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
As of the Effective Date, you must contribute 2% of the Gross Revenues of the Franchised Business per month to the Brand Fund.
We may increase your monthly contribution to the Brand Fund to an amount not to exceed 3% of the Gross Revenues of the Franchised Business, and you must pay the Brand Fund contribution in the same manner as the Royalty.
Pump It Up Businesses operated by us and our affiliates also will contribute to the Brand Fund on the same basis as comparable franchisees.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, franchisees must contribute to the Brand Fund. Currently, the contribution is 2% of the Franchised Business's Gross Revenues per month. Pump It Up retains the right to increase this contribution up to a maximum of 3% of Gross Revenues.
The method of payment for the Brand Fund contribution is the same as the royalty payments. The FDD does not specify the exact payment method for royalties, so a prospective franchisee should clarify this with Pump It Up.
Pump It Up businesses operated by the company and its affiliates also contribute to the Brand Fund on the same basis as comparable franchisees, ensuring that company-owned locations are also invested in the brand's marketing and advertising efforts. The Brand Fund is used at Pump It Up's discretion to enhance and protect the System and the Marks, and for the development of advertising, marketing, and public relations programs and materials.