What must a Pump It Up franchisee obtain during the Site Approval Period?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
We have the right to move or modify the Site Selection Area during the Site Approval Period. You should not acquire any interest in a site for your Franchised Business until you have been approved as a franchisee and we have approved the site in writing. The factors we consider in approving sites include, but may not be limited to, location, size, layout, accessibility, tenant mix, location of competitors, population, demographics, parking, and other factors for the market where your Franchised Business will be located.
In order to obtain our approval for the location of your Franchised Business, you must submit to us, in the form that we specify, a completed site evaluation package containing a scalable "As-Built" floor plan copy of the existing site plan, photographs, demographic information, financial information, and such other information and materials as we may reasonably require. You must also provide us with an option contract, letter of intent, or other evidence satisfactory to us which confirms your favorable prospects for obtaining an ownership or leasehold interest in the site you have selected.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, during the Site Approval Period, a franchisee must provide Pump It Up with an option contract, a letter of intent, or other evidence satisfactory to Pump It Up that confirms the franchisee's favorable prospects for obtaining an ownership or leasehold interest in the site they have selected. This documentation is required to get Pump It Up's approval for the location of the Franchised Business.
To secure site approval, the franchisee must submit a completed site evaluation package in the format specified by Pump It Up. This package should include a scalable "As-Built" floor plan copy of the existing site plan, photographs, demographic information, financial information, and any other information and materials that Pump It Up may reasonably require. Pump It Up has the right to move or modify the Site Selection Area during the Site Approval Period, so franchisees should refrain from acquiring any interest in a site until they have been approved as a franchisee and the site has been approved in writing by Pump It Up.
Pump It Up's site approval process typically takes place within 30 days after the franchisor receives the detailed site evaluation package. During this time, Pump It Up may choose to conduct an on-site evaluation of the proposed location, although they are not obligated to do so. The factors Pump It Up considers when approving sites include location, size, layout, accessibility, tenant mix, location of competitors, population, demographics, and parking, among other market-specific factors. Franchisees are responsible for reimbursing Pump It Up for costs incurred during any on-site evaluation.