What must a Pump It Up franchisee do before making any binding commitments related to a site?

According to Pump It Up's 2025 Franchise Disclosure Document, a franchisee must obtain written approval of the site from Pump It Up before making any binding commitments related to the site. This requirement ensures that the location aligns with the brand's standards and business strategy. The franchisor offers site selection guidelines and criteria, including factors like population density, visibility, traffic flow, competition, accessibility, parking, and size, to assist franchisees in finding suitable locations. Franchisees are also responsible for all costs associated with securing and developing the site.

This approval process is crucial for maintaining consistency and brand image across all Pump It Up locations. By requiring franchisees to seek approval, Pump It Up can ensure that each site meets specific criteria that contribute to the overall success of the franchise system. This also helps to avoid locations that may not be viable due to poor demographics, high competition, or other unfavorable conditions.

If a franchisee fails to present a viable site for approval within the designated Site Approval Period, Pump It Up reserves the right to terminate the Franchise Agreement. This provision underscores the importance of timely site selection and adherence to the franchisor's guidelines. The Site Approval Period is 12 months after the Effective Date. This clause protects Pump It Up's interests by preventing franchisees from delaying the opening of their business and potentially harming the brand's reputation.

Ultimately, the site selection process is a collaborative effort where Pump It Up provides guidance and support, but the franchisee bears the responsibility for finding and developing a suitable location. Obtaining written approval before making any binding commitments is a critical step in this process, ensuring that both the franchisee and franchisor are aligned on the chosen site's potential for success.