What is the 'Franchised Business' referring to in the Pump It Up Franchise Agreement?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
You would like to obtain a license to use the System and the Marks and to operate a franchised Pump It Up Business (the "Franchised Business") at the location specified in Exhibit 1 (the "Premises"), subject to the terms and conditions of this Agreement and in strict compliance with the high and uniform standards of quality, operations and service established by us for the System (the "System Standards").
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the 'Franchised Business' refers to the franchised Pump It Up Business that the franchisee will operate. Specifically, it is the Pump It Up business operated at a location specified in Exhibit 1 of the Franchise Agreement, also known as the Premises. The franchisee is granted a license to use the Pump It Up system and trademarks at this location.
The franchisee must operate the Franchised Business in strict compliance with Pump It Up's standards for quality, operations, and service, referred to as the System Standards. These standards are crucial for maintaining uniformity across all Pump It Up locations and preserving the brand's goodwill. The franchisee acknowledges the importance of adhering to these standards and operating the Franchised Business according to the Franchise Agreement and Pump It Up's operations manuals.
Pump It Up also provides ongoing advice and consultation regarding the operation of the Franchised Business. This guidance is furnished through various channels, including manuals, bulletins, emails, written materials, online sources, telephone conversations, virtual webinars, and consultations. This support aims to ensure that franchisees have the necessary resources and information to successfully manage their Pump It Up Business and uphold the System Standards.