Does the Pump It Up FDD include a Confidentiality Agreement as an exhibit?

According to Pump It Up's 2025 Franchise Disclosure Document, a Confidentiality Agreement is included as Exhibit D. Before Pump It Up provides any confidential information regarding their system, prospective franchisees must sign this agreement. Pump It Up retains the right to not award a franchise to any prospective franchisee at their discretion, regardless of the stage in the process or costs that the prospective franchisee has spent.

The Confidentiality Agreement ensures that potential franchisees understand the sensitive nature of the information they will receive. This agreement likely covers various aspects of Pump It Up's business operations, trade secrets, and other proprietary information. By requiring this agreement, Pump It Up aims to protect its competitive advantage and maintain the secrecy of its business methods.

For a prospective Pump It Up franchisee, this means they will be legally bound to protect the confidentiality of the information they receive during the evaluation process. They should carefully review the terms of the Confidentiality Agreement to understand their obligations and restrictions. It is also important to note that Pump It Up reserves the right to deny a franchise, even after the prospective franchisee has invested time and money into the application process, highlighting the importance of a thorough initial assessment.