What is FB Holdings, LLC's relationship to the Pump It Up franchise?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
In the Franchise Agreement, we grant you the right to operate the Franchised Business under the name "Pump It Up" and to use our other current or future Marks that we designate in the operation of your Franchised Business. Under a Trademark License Agreement with our parent, FB Holdings, LLC, we have the exclusive right to use and permit our franchisees to use the name and mark "Pump It Up" in addition to certain related trademarks, service marks and other commercial symbols. The term of the License Agreement is perpetual in duration, however, FB Holdings, LLC has the right to terminate the License Agreement following a cure period if we commit a breach of the License Agreement by not policing the standards under which the Marks are used by our franchisees. In the event of a termination of the License Agreement, our rights and obligations under all Franchise Agreements are deemed to be assigned to FB Holdings, LLC to provide continuity of operations to our franchisees.
In addition to other registered trademarks, our parent FB Holdings, LLC registered the following Marks with the United States Patent and Trademark Office ("PTO") on the Principal Register, and all required affidavits of continued use and renewals have been filed, or will be filed when due, and accepted:
| Mark | Registration No. | Registration Date |
|---|---|---|
| 4,504,830 | April 1, 2014 | |
| COSMIC BOUNCE | 4,144,896 | May 22, 2012 |
| Jump N Jam | 4,698,063 | March 10, 2015 |
| 6,935,432 | December 27, 2022 | |
| 6,136,999 | August 25, 2020 | |
| PUMP IT UP | 5,141,741 | February 14, 2017 |
| 5,615,501 | November 27, 2018 | |
| SENSORY BOUNCE | 5,250,377 | July 25, 2017 |
Source: Item 13 — TRADEMARKS (FDD pages 43–45)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, FB Holdings, LLC serves as the parent company and licensor of the franchise's trademarks. Pump It Up, as the franchisor, has a Trademark License Agreement with FB Holdings, LLC, granting Pump It Up the exclusive right to use and permit its franchisees to use the "Pump It Up" name and mark, along with related trademarks, service marks, and commercial symbols. This agreement is perpetual, but FB Holdings, LLC can terminate it if Pump It Up fails to maintain the standards under which franchisees use the marks, provided there is a cure period.
This arrangement means that FB Holdings, LLC ultimately controls the use of the Pump It Up brand's intellectual property. If the Trademark License Agreement were terminated due to Pump It Up's failure to police brand standards, FB Holdings, LLC would assume all rights and obligations under the Franchise Agreements to ensure continuity for franchisees. This highlights the importance of franchisees adhering to brand standards to protect the integrity of the Pump It Up brand and maintain the franchise network's stability.
FB Holdings, LLC has registered several marks with the United States Patent and Trademark Office (PTO), including "COSMIC BOUNCE" registered on May 22, 2012 (Registration No. 4,144,896), "Jump N Jam" registered on March 10, 2015 (Registration No. 4,698,063), and "PUMP IT UP" registered on February 14, 2017 (Registration No. 5,141,741). While no marks are currently due for renewal, FB Holdings, LLC intends to renew marks that remain important to the Pump It Up brand. This proactive management of trademarks by FB Holdings, LLC helps to safeguard the brand's identity and prevent potential legal challenges related to trademark infringement.