Does FB Holdings, LLC have an obligation to renew any of the Pump It Up trademarks?

According to Pump It Up's 2025 Franchise Disclosure Document, FB Holdings, LLC does not have an obligation to renew any of the brand's trademarks. While no marks are currently due for renewal, FB Holdings, LLC intends to renew some or all of the marks if they remain important to the Pump It Up brand. This indicates that the decision to renew trademarks is based on their continued relevance to the brand, rather than a strict legal obligation.

For a prospective Pump It Up franchisee, this means that the continued use of certain trademarks is not guaranteed. While FB Holdings, LLC intends to renew important marks, there is a possibility that some trademarks could be discontinued if they are no longer deemed relevant. This could potentially impact the marketing and branding of the franchise location if a key trademark is not renewed.

However, the Franchise Agreement grants franchisees the right to operate under the "Pump It Up" name and use other designated marks. Pump It Up also retains the right to modify or discontinue any mark, and franchisees are obligated to comply with these changes at their own expense, although Pump It Up may offer assistance with certain direct expenses. Franchisees cannot use any mark as part of their corporate name or with modifying terms without express authorization.

Overall, while there's no obligation to renew, the intention to renew important marks provides some assurance of brand consistency. A prospective franchisee should discuss the trademark renewal strategy with Pump It Up to understand the criteria used for determining which marks are renewed and the potential impact on their business.