What factors might Pump It Up's site selection guidelines and criteria include?

According to Pump It Up's 2025 Franchise Disclosure Document, Pump It Up will assist franchisees in site selection by providing site selection guidelines and criteria. These guidelines and criteria may include factors such as population density, demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size, and other physical and commercial characteristics. Pump It Up will also provide sources for franchisees to obtain demographic information on proposed sites.

It is important to note that the franchisee is ultimately responsible for selecting the site for their Pump It Up franchise. The franchisee also assumes all costs, liabilities, and expenses for locating, obtaining, and developing a site. Pump It Up requires written approval of the site before the franchisee makes any binding commitments related to the site.

Pump It Up's approval of a site does not constitute a representation or warranty of any kind regarding the site's suitability for a Pump It Up Business. The approval only indicates that Pump It Up believes the site meets their then-current site selection criteria. The FDD also states that applying criteria that have appeared effective with other sites might not accurately reflect the potential for all sites, and demographic or other factors included in or excluded from their criteria could change, altering the potential viability of a site.