What is the exclusive purpose of a Pump It Up Regional Co-op Fund?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) Each Regional Co-op Fund shall be organized, if at all, for the exclusive purpose of administering regional marketing programs and developing, subject to our approval, standardized promotional materials for use by its members in local advertising.
All advertising and marketing shall be submitted to us prior to first use as provided in Section 9.C.(3), and shall adhere to the standards set forth in Section 9.C.(4).
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, a Regional Co-op Fund is exclusively for administering regional marketing programs and creating standardized promotional materials for its members' local advertising efforts. All advertising and marketing content must be submitted to Pump It Up for approval before use and must adhere to their standards.
Franchisees are required to join and contribute to a Regional Co-op Fund if one is established in their Designated Market Area (DMA). The amount of contribution is determined by the members of the fund. Franchisees will submit their contributions monthly along with any required statements or reports.
The funds can be used for purposes determined by a majority vote of the Regional Co-op Fund members. Pump It Up is a member of all Regional Co-op Funds and can participate in meetings, but does not have a vote unless they operate a Pump It Up business in the area. If the members cannot decide how to spend the funds, Pump It Up can take over the decision-making authority after providing a 10-day written notice.