What are some examples of programs and expenditures for which Pump It Up may utilize the Brand Fund monies?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Among the programs, concepts, and expenditures for which we may utilize the Brand Fund monies are: (a) creative development and production of print ads, electronic media, commercials, radio spots, point of purchase materials, direct mail pieces, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and placement of video, audio, and written materials and electronic media; (c) media placement and buying, including all associated expenses and fees; (d) administering regional and multi-regional marketing and advertising programs; (e) market research and customer satisfaction surveys, including the use of secret shoppers; (f) the creative development of, and actual production associated with, premium items, giveaways, promotions, contests, public relation events, and charitable or nonprofit events; (g) creative development of new program offerings for Pump It Up Businesses; (h) creative development of signage, posters, and individual Pump It Up Business décor items including wall graphics; (i) recognition and awards events and programs; (j) system recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or intranet development and maintenance; (l) development, implementation, and maintenance of an electronic commerce Website and reservation system and/or related strategies; (m) retention and payment of advertising and promotional agencies and other outside advisors including retainer and management fees; (n) social media platform development and management; (o) public relations and community involvement activities and programs; (p) expenses of the Franchise Advisory Council; (q) search engine optimization and other similar online and/or social media engagement tools; and (r) any other purposes deemed beneficial to the Pump It Up System by us.
Source: Item 23 — RECEIPTS (FDD pages 60–225)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the Brand Fund is used for the enhancement and protection of the System and the Marks, and for the development of advertising, marketing, and public relations programs and materials. Pump It Up has sole discretion to use the Brand Fund monies for any purpose that it believes will enhance and protect the System and Marks and/or that it believes will improve and increase public recognition and perception of the System and Marks. Franchisees may be required to participate in advertising, marketing, social media, promotions, research and public relations programs and national cause marketing partner program events instituted by Pump It Up or the Brand Fund.
Specifically, Pump It Up may use the Brand Fund for creative development and production of print ads, electronic media, commercials, radio spots, point of purchase materials, direct mail pieces, door hangers, and other advertising and promotional materials. The Brand Fund can also be used for creative development, preparation, production and placement of video, audio, and written materials and electronic media, as well as media placement and buying, including all associated expenses and fees. Administering regional and multi-regional marketing and advertising programs, market research and customer satisfaction surveys (including the use of secret shoppers), and the creative development of premium items, giveaways, promotions, contests, public relation events, and charitable or nonprofit events are also listed as potential uses.
Additionally, Pump It Up may utilize Brand Fund monies for the creative development of new program offerings, signage, posters, and individual Pump It Up Business décor items including wall graphics. The fund may also cover recognition and awards events and programs, system recognition events (including periodic national and regional conventions and meetings), website, extranet and/or intranet development and maintenance, and the development, implementation, and maintenance of an electronic commerce Website and reservation system and/or related strategies. Furthermore, the Brand Fund can be used for the retention and payment of advertising and promotional agencies and other outside advisors including retainer and management fees, social media platform development and management, public relations and community involvement activities and programs, expenses of the Franchise Advisory Council, search engine optimization and other similar online and/or social media engagement tools, and any other purposes deemed beneficial to the Pump It Up System.