What is the duration of the Site Approval Period for a Pump It Up franchise?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
NG**
Except as listed below, we are not required to provide you with any assistance.
Our Obligations Prior to Opening
Before you open your Franchised Business, we will:
(1) Provide our site selection guidelines and criteria (which may include population density and other demographic characteristics, visibility, traffic flow, competition, accessibility, parking, size and other physical and commercial characteristics), and identify sources to obtain demographic information on proposed sites. (Franchise Agreement, Section 5.A.(3))
(2) Approve or disapprove proposed sites within 30 days after our receipt of your completed site evaluation package (if we do not conduct an on-site evaluation of the proposed site) or within 30 days after our on-site evaluation of a proposed site, if applicable. If we do not approve a proposed site in writing during this time period, we will be deemed to have rejected the site. (Franchise Agreement, Section 5.A.(7))
(3) Provide to you mandatory and suggested specifications and layouts for a Pump It Up Business, including requirements for dimensions, design, image, interior layout, décor, fixtures, equipment, signs, furnishings, and color scheme. (Franchise Agreement, Section 6.A.(1))
(4) Review, for our purposes only, design and construction plans and specifications or other plans before you begin constructing the Franchised Business.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the franchisor will make an effort to approve or disapprove a proposed site within 30 days of receiving a completed site evaluation package from the franchisee. If Pump It Up does not provide written approval within this 30-day timeframe, the site is considered rejected. This 30-day period applies if Pump It Up does not conduct an on-site evaluation. If they do conduct an on-site evaluation, the 30-day period begins after the evaluation.
This means a prospective Pump It Up franchisee will need to identify a potential location and submit a detailed evaluation package to the franchisor. The package should include items like a floor plan, photographs, demographic data, and financial information. Franchisees should ensure the package is complete to avoid delays in the approval process.
Pump It Up has the right to move or modify the Site Selection Area during the Site Approval Period. The franchise agreement must be for a term of no less than ten years. If the lease agreement is for a shorter term, Pump It Up may reject the site or the lease agreement.
The franchisor's approval indicates only that the site meets their criteria, not that the business will be financially successful. The franchisee is responsible for investigating the site's suitability and for all construction and permits. The franchisor's site-selection assistance primarily benefits them, ensuring a minimally acceptable site if the agreement expires or terminates.