What is deemed Confidential Information for a Pump It Up franchise?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
We own and control the distinctive plan for the establishment, operation and promotion of the Pump It Up Business and all related licensed methods of doing business, previously referred to as the ("System Standards"). System Standards may regulate and/or provide suggested specifications, best practices, standards, operating procedures, general guidance, ongoing advice, and consultation to you on any one or more of the following with respect to the Pump It Up Business: franchised site, premises, leasehold improvements, interior finish, interior décor, furnishings, equipment, products, product formulas, supplies, materials, inventory type, technical equipment standards, client relations, marketing techniques, written promotional materials, waivers, advertising, accounting systems, and service delivery methods, all of which constitute our confidential trade secrets. You acknowledge that we have valuable rights in and to such trade secrets. You further acknowledge that you have not acquired any right, title or interest in the System Standards except for the right to use the System Standards in the operation of the Pump It Up Business as it is governed by your Franchise Agreement, and that you are obligated to maintain the confidentiality of the System Standards.
We reserve the right to change the System Standards and inform you of any changes in the Manuals accessible to you online via computer systems or another electronic format. The Manuals may be modified, updated and revised from time to time to reflect changes in System Standards. You are expected to implement all relevant updates and amendments to the Manuals or System Standards as described in newsletters or any other notices we distribute through any written means. We reserve the right to require the implementation of any System Standards. You must maintain the Manuals as confidential and maintain the information in the Manuals as secret and confidential. Any form of the Manuals we make accessible to you, regardless of how we provide them (e.g. online or via email) will be deemed our Confidential Information. We will notify you in our Manuals or other communications of System Standards and/or names of PIU Vendors.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 25–29)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the System Standards and the Manuals are considered Confidential Information. The System Standards encompass the distinctive plan for establishing, operating, and promoting the Pump It Up Business, including licensed methods of doing business. These standards provide specifications, best practices, operating procedures, and guidance on various aspects, such as site premises, leasehold improvements, interior design, equipment, products, client relations, marketing, advertising, accounting systems, and service delivery methods. Pump It Up considers these System Standards to be confidential trade secrets.
The franchisee acknowledges that Pump It Up possesses valuable rights to these trade secrets and that the franchisee only has the right to use the System Standards as governed by the Franchise Agreement. The franchisee is obligated to maintain the confidentiality of these System Standards. Pump It Up retains the right to modify the System Standards and will inform franchisees of any changes through online manuals or other electronic formats.
The manuals accessible to franchisees online or via email are also deemed Confidential Information. These manuals may be updated and revised to reflect changes in System Standards, and franchisees are expected to implement these updates. Franchisees must keep the manuals confidential and treat the information within them as secret and confidential. This obligation ensures that the proprietary knowledge and operational methods of Pump It Up remain protected.