Does the Pump It Up Brand Fund pay for recognition and awards events and programs for Pump It Up?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Among the programs, concepts, and expenditures for which we may utilize the Brand Fund monies are: (a) creative development and production of print ads, electronic media, commercials, point of purchase materials, direct mail pieces, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and placement of video, audio, and written materials and electronic media; (c) media placement and buying, including all associated expenses and fees; (d) administering regional and multi-regional marketing and advertising programs; (e) market research and customer satisfaction surveys, including the use of secret shoppers; (f) the development and production of premium items, giveaways, promotions, contests, public relations events, and charitable or nonprofit events; (g) creative development of new program offerings for Pump It Up Businesses; (h) creative development of signage, posters, and individual Pump It Up Business décor items including wall graphics; (i) recognition and awards events and programs; (j) System recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or intranet development and maintenance; (l) development, implementation, and maintenance of an electronic commerce website and reservation system
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the Brand Fund may be used for recognition and awards events and programs. The Brand Fund can be used for programs, concepts, and expenditures including recognition and awards events and programs, as well as system recognition events, including periodic national and regional conventions and meetings.
Pump It Up utilizes a Brand Fund to enhance and protect the System and Marks and to develop advertising, marketing, and public relations programs. Franchisees are currently required to contribute 2% of their gross revenues to the Brand Fund, and Pump It Up has the option to increase this to a maximum of 3%. Pump It Up businesses operated by the company also contribute to the fund on the same basis as franchisees.
The franchisor has sole discretion over the Brand Fund and how it is spent to improve public recognition of the Pump It Up system. While the Brand Fund aims to benefit all Pump It Up businesses, the franchisor does not guarantee that expenditures will directly benefit any specific geographic area or be proportionate to contributions from businesses in that area. The Brand Fund is accounted for separately from Pump It Up's other funds, but the monies are not required to be segregated. An annual, unaudited statement of the Brand Fund's collections and expenses is prepared and available for review upon written request.