Does the Pump It Up Brand Fund pay for any other purposes deemed beneficial to the Pump It Up System by Us?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Among the programs, concepts, and expenditures for which we may utilize the Brand Fund monies are: (a) creative development and production of print ads, electronic media, commercials, point of purchase materials, direct mail pieces, door hangers, and other advertising and promotional materials; (b) creative development, preparation, production and placement of video, audio, and written materials and electronic media; (c) media placement and buying, including all associated expenses and fees; (d) administering regional and multi-regional marketing and advertising programs; (e) market research and customer satisfaction surveys, including the use of secret shoppers; (f) the development and production of premium items, giveaways, promotions, contests, public relations events, and charitable or nonprofit events; (g) creative development of new program offerings for Pump It Up Businesses; (h) creative development of signage, posters, and individual Pump It Up Business décor items including wall graphics; (i) recognition and awards events and programs; (j) System recognition events, including periodic national and regional conventions and meetings; (k) website, extranet and/or intranet development and maintenance; (l) development, implementation, and maintenance of an electronic commerce website and reservation system
and/or related strategies; (m) retention and payment of advertising and promotional agencies and other outside advisors including retainer and management fees; (n) social media platform development and management; (o) public relations and community involvement activities and programs; (p) expenses of the Franchise Advisory Council (defined below) program; and (q) any other purposes deemed beneficial to the Pump It Up System by Us.
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, the Brand Fund can be used for purposes that Pump It Up deems beneficial to the Pump It Up system. The Brand Fund can be used for a multitude of programs and expenditures. These include the development and production of advertising materials such as print ads, commercials, and promotional materials. It also covers the creation and placement of video, audio, and written content across various media channels.
Furthermore, the Brand Fund can be used for administering marketing programs, conducting market research, and developing premium items and giveaways. It supports public relations events, charitable activities, and the creation of new program offerings for Pump It Up businesses. The fund also covers the development of signage, décor items, and website maintenance. Additionally, the Brand Fund can be used for recognition events, system-wide conventions, and the retention of advertising agencies. Social media platform development, public relations activities, and the expenses of the Franchise Advisory Council are also covered.
Pump It Up intends to maximize recognition of the System and Marks through the Brand Fund. However, Pump It Up does not ensure that expenditures will affect any particular geographic area. The Brand Fund is managed with sole discretion by Pump It Up, and Pump It Up does not have any fiduciary obligation to franchisees for administering the Brand Fund.