When did Pump It Up begin offering franchises?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Pump It Up Holdings, LLC is the franchisor. For ease of reference, in this disclosure document, we refer to Pump It Up Holdings, LLC as "PIU," "we," "us," "Franchisor," or "our." "You" or "your" refers to the person, persons, corporation, limited liability company, partnership, or similar business entity ("Entity"), which is awarded a franchise.
Pump It Up Holdings, LLC does business under the names "Pump It Up Holdings, LLC" and "Pump It Up." We are an Arizona limited liability company formed on May 12, 2015. Our principal place of business is 4343 E. Outlier Blvd., Suite 220, Phoenix, AZ 85008. We began offering Pump It Up franchises in June 2015.
Our parent company is FB Holdings, LLC. FB Holdings, LLC is owned by TNC FB Holdings, LLC. TNC FB Holdings, LLC is owned by our ultimate parent, Outlier Holdings, LLC. The principal business address for FB Holdings, LLC, TNC FB Holdings, LLC and Outlier Holdings, LLC is 4343 E. Outlier Blvd., Suite 300, Phoenix, AZ 85008.
FB Holdings, LLC owns the Pump It Up System and the Marks, as described below. We have the right, pursuant to a Trademark License Agreement dated July 7, 2008, which was assigned to FB Holdings, LLC on June 5, 2015, to grant franchises using the System and the Marks. We do not offer franchises in any other line of business.
Our predecessor, PIU Holdings, LLC, is a Delaware Limited Liability Company. PIU Holdings, LLC offered Pump It Up franchises from July 2008 until June 2015. On June 5, 2015, PIU Holdings, LLC assigned to us the franchise agreements and all rights to act as the franchisor for Pump It Up Businesses. PIU Holdings LLC does not offer franchises in any line of business, does not offer franchises for Pump It Up Businesses and is no longer operating.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, the current franchisor, Pump It Up Holdings, LLC, began offering franchises in June 2015. However, the brand has a longer history with franchising under different entities.
Prior to Pump It Up Holdings, LLC, PIU Holdings, LLC offered Pump It Up franchises from July 2008 until June 2015. Before that, PIU Management LLC sold Pump It Up franchises from January 2002 to June 2008. This indicates a series of transitions in the franchise's management and ownership over the years.
For a prospective franchisee, this history highlights the importance of understanding the background and stability of the franchisor. While the current entity began franchising in 2015, the Pump It Up brand has been around much longer. Investigating the reasons for these past transitions and how they might affect the current franchise system would be a prudent step in the due diligence process.