What are Arenas in a Pump It Up business?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
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Pump It Up Businesses are family entertainment businesses that feature super-sized branded inflatable equipment and other active and creative games, merchandise, food, and services. Pump It Up Businesses offer the latest games and rides in our playrooms known as arenas ("Arenas") where children are challenged both mentally and physically in a playful, fun, safe, and clean environment. After the scheduled time in the Arenas, guests are escorted to a party room where they can eat, open presents, celebrate and/or conduct team-building meetings or business, and continue with their event. Pump It Up Businesses offer food, beverages, paper goods and branded goodie bags and other party add-ons for each event. In addition to parties, Pump It Up Businesses generate revenue from three other platforms: Open Jump, Camps, and Special Events.
Typically, Pump It Up Businesses are located in retail, light industrial or commercial areas and offer a full complement of branded inflatable equipment, party rooms, merchandise, food and services. Our facilities generally range in size from 9,000 to 11,000 square feet and feature two Arenas and two or three party rooms.
Source: Item 1 — The Franchisor and any Parents, Predecessors, and Affiliates (FDD pages 9–12)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, Arenas are playrooms within a Pump It Up facility that feature super-sized branded inflatable equipment and other active and creative games. These Arenas are designed to challenge children both mentally and physically in a playful, fun, safe, and clean environment. After their time in the Arenas, guests are then escorted to a party room for celebrations or meetings.
Typically, a Pump It Up facility ranges from 9,000 to 11,000 square feet and includes two Arenas. To accommodate the play equipment, these Arenas must have ceiling heights of at least 18 feet and meet all local code and use requirements. The play equipment is designed for guests under 18 years of age, with certain height and weight limitations.
For a prospective franchisee, understanding the specifications and requirements for the Arenas is crucial. The size and ceiling height requirements dictate the type of building needed, which will impact real estate costs and availability. Ensuring compliance with local codes and use requirements is also essential for avoiding legal issues and ensuring the safety of customers. The target age range for the play equipment will also influence the marketing and operational strategies of the Pump It Up business.