What is Aracely Arevalo's role in the Pump It Up initial training program?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
Denialle Shupe conducts the initial training program along with other specific members of our corporate team. Ms. Shupe has served as our Mission Control and Training Manager since March 2021 (Ms. Shupe has over 13 years' experience with the management and operation of Pump It Up Businesses). Lauren Tebbenhoff, our President, has been with us April 2016 and provides business operations training (Ms. Tebbenhoff was also a franchise business consultant with our predecessor from October 2009 to October 2013). Bryan Andrews, our Director of Facilities Operations, has been with us since September 2016 and provides facilities operations training (Mr. Andrews also has over five years of experience as a franchise business consultant for BounceU). Matt Moder, our Director of Data Sciences and Marketing, has been with us since April 2019 and provides data and marketing training (Mr. Moder has over 12 years' experience in data sciences). Aracely Arevalo, our Senior Marketing Manager, has been with us since March 2018 and provides marketing training (Ms. Arevalo has over 5 years of marketing experience).
Source: Item 11 — FRANCHISORS'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–41)
What This Means (2025 FDD)
According to Pump It Up's 2025 Franchise Disclosure Document, Aracely Arevalo, the Senior Marketing Manager for Pump It Up, contributes to the initial training program by providing marketing training. Ms. Arevalo has been with Pump It Up since March 2018 and has over 5 years of marketing experience.
This means that new Pump It Up franchisees and their managerial personnel will receive instruction from Ms. Arevalo on marketing strategies and best practices relevant to operating a Pump It Up franchise. This training is intended to equip franchisees with the knowledge and skills necessary to effectively market their local Pump It Up business and attract customers.
Prospective franchisees should note that the initial training program is mandatory, and they (or their Operating Principal) and their managerial personnel must successfully complete it before the franchised business can open. The training program may be modified by Pump It Up at any time, and may be delivered in person or via video conference or other online or virtual means.