What is the amount of the Initial Franchise Fee for a Pump It Up franchise?
Pump_It_Up Franchise · 2025 FDDAnswer from 2025 FDD Document
id="page-13-1">Initial Franchise Fee
You must pay us an Initial Franchise Fee in the amount of $30,000 no later than the date that you sign the Franchise Agreement. The Initial Franchise Fee offsets the expenses PIU incurs to market to, provide assistance to, research, award, and train franchisees. The Initial Franchise Fee PIU charges new franchisees is generally uniformly applied.
PIU may refund to you up to fifty percent (50%) of the Initial Franchise Fee you paid to PIU if: (1) after making a good faith effort, as determined by us in our reasonable discretion, you: (i) are unable to sign a lease agreement or real estate purchase agreement for a Premises to operate your Pump It Up Franchised Business within one year from the Effective Date of the Franchise Agreement, or (ii) are unable to secure lender financing for the development and operation of your Pump It Up Franchised Business within one year of the Effective Date of the Franchise Agreement; and (2) you provide us with written notice of your request for a refund prior to the one year anniversary of the Franchise Agreement; and (3) you execute a voluntary termination agreement and general release (see Exhibit E) with us.
The Initial Franchise Fee and all other fees are uniform for all similarly situated franchisees. PIU may, however, where PIU believes an adjustment is warranted, waive, reduce or change the amount or the payment date for any fee or amount payable to us. Factors that may warrant an adjustment include, but are not limited to: larger or more experienced prospective franchisees; prospective franchisees with which PIU or our affiliates have had previous experience; prospective franchisees departing other franchise/licensed systems; and prospective franchisees in other unique circumstances. PIU may elect not to negotiate with a prospective franchisee even if a franchisee possesses some or all of the same characteristics as another franchisee whose agreement was modified.
We reserve the right, on a case-by-case basis, to reduce or waive Initial Franchise Fees, including but not limited to modifying or reducing the Initial Franchise Fee for experienced franchisees within the Pump It Up system.
Preliminary Design Review
Prior to opening your Franchised Business, you may be required to pay PIU a nonrefundable Design Review Fee in the amount of $2,000 for our review of the preliminary design drawings for your Pump It Up Business.
Source: Item 5 — INITIAL FEES (FDD pages 14–15)
What This Means (2025 FDD)
According to the 2025 Pump It Up Franchise Disclosure Document, the standard initial franchise fee is $30,000. This fee is due when the Franchise Agreement is signed. Pump It Up states that this fee covers their expenses for marketing, assisting, researching, awarding, and training new franchisees.
Pump It Up does offer a potential refund of up to 50% of the initial franchise fee under specific conditions. These conditions include the franchisee making a good faith effort to secure a lease or financing within one year of the Franchise Agreement's effective date, providing written notice of the refund request before the one-year anniversary, and executing a voluntary termination agreement with a general release.
Pump It Up may also adjust the initial franchise fee on a case-by-case basis, potentially waiving, reducing, or changing the amount or payment date. Factors influencing these adjustments include the franchisee's experience, prior relationships with Pump It Up, departure from other franchise systems, or other unique circumstances. Additionally, Pump It Up offers a 25% discount on the initial franchise fee for the first location to honorably discharged U.S. military veterans in 2025. However, Pump It Up retains the right not to negotiate, even if a franchisee shares characteristics with those who received modified agreements.