For Potbelly Sandwich Works, which specific items must be purchased exclusively from PSW, LLC?

According to Potbelly Sandwich Works' 2025 Franchise Disclosure Document, franchisees must purchase certain items exclusively from PSW, LLC. These items include specific interior menu boards and signage, interior custom lighting, artifacts and décor, as well as tabletops and bases.

This requirement means that franchisees do not have the option to shop around for these particular items and must source them directly from PSW, LLC. This restriction is in place to maintain brand consistency and quality standards across all Potbelly Sandwich Works locations. While franchisees are limited to PSW, LLC for these specific items, the FDD also indicates that Potbelly Sandwich Works and PSW, LLC are approved, but not the only, suppliers of certain computer support services and advertising, marketing, promotional, and customer relationship management materials.

It is important to note that certain officers of Potbelly Sandwich Works indirectly own an interest in PSW, LLC, which is the designated supplier for the aforementioned items. This relationship could potentially influence pricing and supply decisions. Prospective franchisees should consider the implications of this exclusive purchasing arrangement and factor it into their overall investment and operational planning.