What should the site application for a Potbelly Sandwich Works location include?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
You must submit to us, in accordance with procedures we establish from time to time, a complete application for a franchise and site application form for each site for a Potbelly Shop that you propose to develop and operate and that you in good faith believe to conform to our then current standard site selection
criteria for Potbelly Shops. Such site application shall include a description of each proposed site, including a summary of traffic patterns; parking; character of neighborhood; competition from, proximity to, and nature of other businesses, along with a letter of intent or other evidence confirming your favorable prospects for obtaining the proposed site.
Source: Item 23 — RECEIPTS (FDD pages 79–355)
What This Means (2025 FDD)
According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, a franchisee must submit a complete application for a franchise and a site application form for each proposed location. This application must align with Potbelly Sandwich Works's current site selection criteria.
The site application should include a detailed description of the proposed site. This description needs to cover several key aspects, including a summary of traffic patterns in the area, the availability of parking, and the overall character of the neighborhood. Additionally, the application must address the competitive landscape by detailing the proximity to and nature of other businesses, including any competing establishments.
Finally, the application must include a letter of intent or other documentation that confirms the franchisee's favorable prospects for securing the proposed site. This demonstrates to Potbelly Sandwich Works that the franchisee has taken concrete steps toward acquiring the location and has a reasonable chance of success. Potbelly Sandwich Works will then accept or reject each site application.