What does the signage cost estimate for a Potbelly Sandwich Works franchise cover?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Expenditure | Low Amount | High Amount | Method of Payment | When Due | To Whom Payment is Made | |
|---|---|---|---|---|---|---|
| Initial Franchise Fee (1) | $20,000 | $40,000 | Lump Sum | Upon signing the Franchise Agreement | Us | |
| Rental of Premises | $17,400 | $27,549 | As Agreed | As Incurred | Third Parties | |
| (3 months) (2) | ||||||
| Architectural Fees | $13,500 | $57,560 | As Agreed | As Incurred | Third Parties and/or PSW, LLC | |
| Construction (3) | $450,000 | $570,000 | As Agreed | As Incurred | Third Parties | |
| Signage (4) | $3,526 | $75,000 | As Agreed | As Incurred | Third Parties | |
| Furniture, Fixtures | $97,000 | $180,085 | As Agreed | As Incurred | Third Parties and | |
| & Equipment (5) | PSW, LLC | |||||
| Smallwares | $11,000 | $45,000 | As Agreed | As Incurred | Third Parties and PSW, LLC | |
| Technology (6) | $8,000 | $54,665 | As Agreed | As Incurred | Third Parties | |
| Training Expenses | $4,000 | $50,000 | As Agreed | As Incurred | Third Parties | |
| (7) | ||||||
| Insurance (12 | $4,000 | $9,240 | As Agreed | As Incurred | Third Parties | |
| months) (8) | ||||||
| Professional Fees | $10,000 | $20,000 | As Agreed | As Incurred | Third Parties | |
| (9) | ||||||
| Business Licenses | $795 | $5,000 | As Agreed | As Incurred | Third Parties | |
| & Permits (10) | ||||||
| Office Equipment | $1,000 | $5,000 | As Agreed | As Incurred | Third Parties | |
| & Supplies (11) | ||||||
| Market Introduction Program (12) | $10,000 | $15,000 | As Agreed | As Incurred | Third Parties or PSW, LLC | |
| Opening Inventory | $3,698 | $20,000 | As Agreed | As Incurred | Third Parties | |
| (13) | ||||||
| Type of | Low Amount | High Amount | Method of | When Due | To Whom | |
| Expenditure | Payment | Payment is Made | ||||
| Additional | $100 | $100,000 | As Agreed | As Incurred | Third Parties | |
| Funds (3 months) | ||||||
| (14) | ||||||
| Total | $654,019 | $1,274,099 | ## Explanatory Notes |
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- Initial Franchise Fee The initial franchise fee is $40,000. No separate initial investment is required when you sign the SDAA.
Source: Item 7 — ESTIMATED INITIAL INVESTMENT (FDD pages 25–28)
What This Means (2025 FDD)
According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, the estimated cost for signage ranges from $3,526 to $75,000. This estimate, as detailed in Item 7, covers both exterior signage and interior décor for the Potbelly Sandwich Works shop.
Prospective franchisees should note that the actual cost of signage can vary significantly based on factors such as the size and location of the shop, local regulations, and the specific design choices made. It is important to obtain detailed quotes from approved vendors to accurately estimate this expense. The wide range suggests that some locations may require more extensive or elaborate signage than others, impacting the overall initial investment.
Given the substantial range in potential costs, franchisees should carefully consider their signage options and budget. Understanding the specific requirements and preferences for signage early in the process can help avoid unexpected expenses and ensure the Potbelly Sandwich Works location effectively represents the brand. It is also advisable to consult with experienced franchisees and the franchisor to gain insights into cost-effective signage solutions that meet brand standards and local requirements.