What are 'Non-Traditional Venues' where Potbelly Sandwich Works can operate or grant rights to operate?

According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, 'Non-Traditional Venues' are specific locations where Potbelly Shops can be established, and where Potbelly Sandwich Works retains the right to operate or grant operation rights to others, even within an area granted to a franchisee with development rights. These venues are characterized by customer flow that is independent of the surrounding area's general traffic.

These 'Non-Traditional Venues' include a variety of locations such as hospitals or medical centers, airports, public or private schools, universities or college campuses, airport terminals, train or bus stations, convention centers, exhibition halls, amusement parks, fairgrounds, sports arenas, military bases, state or national parks, hotels, lodges, country clubs, social clubs, resorts, casinos, theaters and food trucks. The FDD specifies that any other similar site or venue that generates customer flow independent from the general customer traffic flow of the surrounding area also falls under the definition of 'Non-Traditional Venues'.

For a prospective franchisee, this means that even if they have secured development rights for a specific area, Potbelly Sandwich Works can still operate or franchise locations within these 'Non-Traditional Venues' inside that territory. This is an important consideration for franchisees as it could impact their potential market share and revenue within their designated development area. Franchisees should carefully consider the presence and potential for such venues in their target area and discuss this with Potbelly Sandwich Works during their due diligence.