How many Potbelly Sandwich Works outlets were operating in Wisconsin at the end of 2024?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
tus of Company-Owned Outlets For years 2022 to 2024
| Col. 1 State | Col. 2 Year | Col. 3 Outlets at Start of the Year | Col. 4 Outlets Opened | Col. 5 Outlets Reacquired From Franchisee | Col. 6 Outlets Closed | Col. 7 Outlets Sold to Franchisee | Col. 8 Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| Arizona | 2022 | 10 | 0 | 0 | 0 | 0 | 10 |
| 2023 | 10 | 0 | 0 | 0 | 0 | 10 | |
| 2024 | 10 | 0 | 0 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 70–78)
What This Means (2025 FDD)
According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, there were 14 Potbelly Sandwich Works outlets operating in Wisconsin at the end of 2024. The provided table tracks the number of outlets in each state over the course of three years, detailing openings, closures, and transfers. This information is crucial for prospective franchisees to understand the brand's presence and stability in specific markets.
Specifically for Wisconsin, the table shows that Potbelly Sandwich Works maintained a consistent presence. There were 14 outlets at the start of 2022, 2023, and 2024. Throughout 2024, there were no additional outlets opened, reacquired from franchisees, closed, or sold to franchisees. This indicates a stable market for Potbelly Sandwich Works in Wisconsin during that period.
For a potential franchisee, this data suggests that Wisconsin may be a reliable market, but it also indicates limited growth in recent years. It would be prudent to investigate further why there have been no new openings or changes in outlet numbers. Understanding the market dynamics and potential for expansion in Wisconsin is essential before investing in a Potbelly Sandwich Works franchise.