What is the beginning date of fiscal Period 1 in 2024 for Potbelly Sandwich Works?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
The remaining financial information appearing in this financial performance representation is based on actual affiliate-owned Potbelly Shop unit volume information. The information included covers the 12-period timeframe (12 full periods) beginning with fiscal Period 1 in 2024 (beginning on January 1, 2024) through fiscal Period 12 in 2024 (ending on December 29, 2024). The information covers only affiliate-owned Potbelly Shop locations that were open for at least 12 fiscal periods (months) as of the end of the 12-period timeframe and excludes any affiliate-owned Potbelly Shop that did not operate for the entire 12-period timeframe in 2024.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 66–70)
What This Means (2025 FDD)
According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, fiscal Period 1 in 2024 began on January 1, 2024. This date is used as the starting point for the 12-period timeframe that Potbelly Sandwich Works uses to assess financial performance. The financial performance representation covers the period from January 1, 2024, to December 29, 2024.
Potbelly Sandwich Works uses this timeframe to evaluate the performance of both affiliate-owned and franchised locations. To be included in the financial performance representation, shops must have been open for the entire 12-period timeframe. This ensures that the data reflects a consistent operational history.
Prospective franchisees should note that the financial data presented excludes shops that were not open for the full 12-period timeframe. This means that the performance figures are based on established locations and may not be indicative of the initial performance of a new Potbelly Sandwich Works shop. Franchisees should consider this when evaluating the potential financial performance of their own location.