What was the average unit volume for Potbelly Sandwich Works non-traditional franchises in 2023?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
| Potbelly Franchise Non-Traditional Average Unit Volume | 2022 | 2023 | 2024 | | | Shop Count | 4 | 4 | 5 | | | Max Unit Volume | 3,052,015 | 3,947,078 | 4,356,766 | | | Min Unit Volume | 2,022,485 | 2,537,260 | 2,535,348 | | | Median Unit Volume | 2,544,858 | 3,589,523 | 3,303,670 | | | Average Unit Volume | 2,541,054 | 3,415,846 | 3,414,013 | | | #/% Shops above Avg | 2 / 50% | 3 / 75% | 2 / 40% |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 66–70)
What This Means (2025 FDD)
According to Potbelly Sandwich Works' 2025 Franchise Disclosure Document, the average unit volume for non-traditional franchise locations in 2023 was $3,415,846. This figure is based on data from 4 shops. The FDD also indicates that 75% of these shops (3 out of 4) exceeded this average.
Non-traditional venues, as defined in the FDD, include locations such as airports, military bases, catering kitchens, and ghost kitchens. These venues often have different operating characteristics compared to traditional Potbelly Sandwich Works locations, which can impact their financial performance. For example, airport locations may benefit from high foot traffic but also face higher operating costs and specific logistical challenges.
For a prospective franchisee, this data offers insight into the potential revenue that can be generated from non-traditional Potbelly Sandwich Works locations. However, it's important to consider the limited sample size and the unique factors influencing these venues. A franchisee should conduct thorough due diligence, including a detailed analysis of the specific location and its potential customer base, to determine the viability of a non-traditional franchise.