Is attendance at the annual Potbelly Sandwich Works franchisee convention mandatory?
Potbelly_Sandwich_Works Franchise · 2025 FDDAnswer from 2025 FDD Document
Besides attending supplemental training, at least one of your representatives (whom we approve) must at our request attend an annual convention of all Potbelly Shop franchisees for up to 3 days at a location we designate. You must pay our then-current convention fee and all costs to attend.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 37–49)
What This Means (2025 FDD)
According to Potbelly Sandwich Works's 2025 Franchise Disclosure Document, attendance at the annual franchisee convention is mandatory. The document states that at least one representative, approved by Potbelly Sandwich Works, must attend the annual convention if requested by the company. This convention can last up to 3 days and will be held at a location designated by Potbelly Sandwich Works.
As a prospective franchisee, this means you must factor in the cost of attending this convention annually. You are responsible for paying the then-current convention fee, as well as all travel and living expenses incurred while attending the convention. This could include airfare, hotel accommodations, meals, and other incidental costs.
While only one representative's attendance is explicitly required, Potbelly Sandwich Works may also require the Managing Owner to attend up to 8 days of supplemental training each year. This supplemental training would also involve registration or similar fees, as well as travel and living expenses. It is important to budget for these potential additional training requirements and associated costs.