How does Petro Stopping Center use the monthly advertising fees collected from franchisees?
Petro_Stopping_Center Franchise · 2025 FDDAnswer from 2025 FDD Document
- 13.1 Use of Monthly Advertising Fees.
We will direct all advertising, marketing and public relations programs and materials that we deem necessary or appropriate in our sole judgment.
We have sole discretion over all activities, including without limitation, the creative concepts, materials and endorsements, and the geographic, market and media placement and allocation.
You agree that your Monthly Advertising Fees may be used to pay the costs of, without limitations, preparing and producing video, audio and written advertising materials; administering regional and multi-regional advertising programs, including, without limitation, purchasing direct mail and other media advertising and employing advertising, promotion and marketing agencies; marketing and advertising training programs and materials; and supporting public relations, market research and other advertising, promotion and marketing activities.
The Monthly Advertising Fee is non-refundable.
- 13.2 Advertising Limitations.
You acknowledge that our Advertising activities are intended to maximize recognition of the Marks and patronage of Petro Centers.
Although we will endeavor to benefit all Petro Centers, we undertake no obligation to ensure that our advertising expenditures in or affecting any geographic area are proportionate or equivalent to your Monthly Advertising Fee payments to us, or that any Petro Center will benefit directly or in proportion to its Monthly Advertising Fees.
Source: Item 14 — Other investments (FDD pages 131–208)
What This Means (2025 FDD)
According to Petro Stopping Center's 2025 Franchise Disclosure Document, the company has sole discretion over all advertising, marketing, and public relations programs. Petro Stopping Center directs these programs and materials as it deems necessary.
The monthly advertising fees collected from franchisees may be used to cover various costs associated with advertising, marketing, and public relations. These costs include preparing and producing video, audio, and written advertising materials. The fees also cover administering regional and multi-regional advertising programs, such as purchasing direct mail and other media advertising, and employing advertising, promotion, and marketing agencies. Additionally, the fees may be used for marketing and advertising training programs and materials, as well as supporting public relations, market research, and other advertising, promotion, and marketing activities.
Petro Stopping Center's advertising activities are intended to maximize recognition of the brand and patronage of Petro Centers. While Petro Stopping Center aims to benefit all locations, it is not obligated to ensure that advertising expenditures in any specific geographic area are proportionate or equivalent to a franchisee's monthly advertising fee payments. Furthermore, there is no guarantee that any particular Petro Center will directly benefit in proportion to its advertising fee payments. The monthly advertising fee is non-refundable, regardless of the actual benefits a franchisee may receive from the advertising efforts.