How does Pearce Bespoke use the information obtained from the franchisee's POS system?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Any and all customer data collected or provided by Franchisee, retrieved from Franchisee's computer system or point-of-sale system, or otherwise collected from Franchisee by Franchisor or provided to Franchisor, is and will be owned exclusively by Franchisor and will be considered to be Franchisor's proprietary and Confidential Information (as defined in Section 9 below). Franchisor has the right to use such data in any manner without compensation to Franchisee. Franchisor licenses to Franchisee the use of such data solely for the purpose of operating
the Pearce Bespoke Franchise; provided that, this license shall automatically and irrevocably terminate, without any additional action or notice required by Franchisor, upon the expiration or earlier termination of this Agreement.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, any and all customer data collected or provided by the franchisee, retrieved from the franchisee's computer system or point-of-sale system, or otherwise collected from the franchisee by Pearce Bespoke or provided to Pearce Bespoke, is owned exclusively by Pearce Bespoke. This data is considered Pearce Bespoke's proprietary and confidential information. Pearce Bespoke has the right to use this data in any manner without providing compensation to the franchisee.
The franchisee is granted a license to use this data solely for the purpose of operating their Pearce Bespoke franchise. However, this license automatically and irrevocably terminates upon the expiration or earlier termination of the Franchise Agreement, without any additional action or notice required from Pearce Bespoke.
This means that Pearce Bespoke collects and owns all customer data from the franchisee's POS system and can use it for any purpose they deem appropriate, without compensating the franchisee. The franchisee can only use this data while they are operating the franchise under the agreement. This is a fairly standard practice in franchising, as it allows the franchisor to maintain control over customer data and use it for marketing, research, and other business purposes across the entire franchise system.