Does Pearce Bespoke reserve the right to modify its Marks in the future?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Pearce Bespoke uses and licenses certain service marks and trademarks, logos, trade dress, and other commercial symbols, including the service mark Pearce Bespoke (collectively, the "Marks"). Pearce Bespoke may, in the future, modify the Marks as well as add new trademarks, service marks, logos, trade dress, and other commercial symbols.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS AND AFFILIATES (FDD pages 7–8)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, Pearce Bespoke retains the right to modify its Marks in the future, as well as add new trademarks, service marks, logos, trade dress, and other commercial symbols. The Marks are defined as the service marks, trademarks, logos, trade dress and other commercial symbols, including the service mark Pearce Bespoke, that Pearce Bespoke uses and licenses.
For a prospective franchisee, this means that the branding and visual identity of their Pearce Bespoke franchise could change over time. This is a fairly common practice in franchising, as franchisors often update their branding to stay relevant and competitive.
While these changes are usually intended to benefit the entire franchise system, franchisees should be aware that they may need to invest in updating signage, marketing materials, and other branded items to comply with the new standards. It would be prudent for a prospective franchisee to inquire about the frequency and potential costs associated with such changes during their due diligence.