In which register is the 'Pearce Bespoke' mark registered?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the 'Pearce Bespoke' mark is registered with the Supplemental Register of the USPTO (United States Patent and Trademark Office). The document specifies that Pearce Bespoke has filed and intends to file all necessary documents to maintain their interest in the marks. The registration number for the 'Pearce Bespoke' mark is 6868173, with a registration date of October 4, 2022.

This registration grants franchisees a license to operate their business using the 'Pearce Bespoke' mark. However, Pearce Bespoke is not obligated to protect franchisees against infringement or unfair competition claims arising from their use of the marks, nor are they required to participate in the franchisee's defense or indemnify them. Pearce Bespoke retains the right to control any trademark litigation and will take action if a third party infringes on their marks. Franchisees are required to promptly notify Pearce Bespoke of any infringement or unauthorized use of the marks and cooperate with any action taken by Pearce Bespoke.

Pearce Bespoke will cover the costs and expenses of litigation, including attorney's fees, specifically related to the marks. However, they are not required to take affirmative action upon notification of such uses or claims. If a third party claims superior rights to use any of the marks, and Pearce Bespoke confirms that claim, franchisees must immediately make changes and use substitutions to the marks as required by Pearce Bespoke, at their own expense. This means that while franchisees are licensed to use the 'Pearce Bespoke' mark, they also bear some responsibility and potential costs related to its protection and any necessary changes directed by the franchisor.