How can a prospective Pearce Bespoke franchisee obtain written substantiation for the financial performance representation?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, written substantiation for the financial performance representation will be made available to prospective franchisees upon request. This means that if Pearce Bespoke provides any financial performance representations in Item 19 of the FDD, such as potential revenue or profits, they must also provide documentation to back up those claims if a potential franchisee asks for it.

This is a standard practice in franchising, as mandated by the FTC's Franchise Rule. The rule allows franchisors to provide information about the actual or potential financial performance of its franchised and/or franchisor-owned outlets, if there is a reasonable basis for the information, and if the information is included in the Disclosure Document. The written substantiation serves as evidence that the franchisor has a reasonable basis for the financial performance representation.

It is important for prospective Pearce Bespoke franchisees to request and carefully review this substantiation to assess the validity of the financial performance representations. This allows them to make an informed decision about whether to invest in the franchise. Franchisees should analyze the data, understand the assumptions made, and consider whether their own circumstances might lead to different results. The FDD also includes a disclaimer that "Some outlets have earned this amount. Your individual results may differ. There is no assurance that you'll earn as much.", which highlights the risk involved.