Who owns the customer list of all Pearce Bespoke customers?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the customer list of all Pearce Bespoke customers is the sole and exclusive property of the Franchisor, Pearce Bespoke Franchising, LLC. The franchisee acknowledges this in the franchise agreement and has no ownership rights or interest in the customer list. This means that Pearce Bespoke retains control over customer data and can use it for marketing purposes, even after the franchise agreement expires or is terminated.

Pearce Bespoke may maintain a current listing of customer information, including names, addresses, ages, and activity statistics, and may require the franchisee to use approved contact management software to keep this list updated. Franchisees may be asked to supply the customer list electronically on a monthly basis. All customer data collected or provided by the franchisee, retrieved from their computer system, or otherwise collected by Pearce Bespoke is owned exclusively by Pearce Bespoke and considered their proprietary and confidential information.

This arrangement allows Pearce Bespoke to leverage customer data for its overall marketing strategies and maintain brand consistency. However, it also means that franchisees do not have the right to independently use or retain customer lists for their own benefit after the franchise agreement ends. The franchisee essentially builds the customer base for Pearce Bespoke, and the franchisor retains the long-term value of those customer relationships.

This is a fairly standard practice in franchising, where the franchisor aims to maintain brand control and consistency across all locations. Prospective franchisees should consider this when evaluating the long-term value of the franchise, as they will not own the customer relationships they develop during the term of the agreement.