How often must Pearce Bespoke franchisees pay the Brand Fund Fee?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Pearce Bespoke You must pay us a Brand Fund Fee of 2% of Gross Sales per week, which we may increase up to a maximum of 3% of Gross Sales per week. Pearce Bespoke administers the use of Brand Fund Fees collected from franchisees. Not all Pearce Bespoke franchisees will benefit directly or on a pro-rata basis from the Brand Fund's expenditures. We may contribute to the Brand Fund in our sole discretion and be reimbursed later by the Brand Fund. Pearce Bespoke does not prepare a financial statement as to the collection and use of Brand Fund Fees, nor are the Brand Fund Fees audited. Pearce Bespoke will, however, provide you (at your request) an accounting of the most recently completed fiscal year. Pearce Bespoke is not obligated to spend any amount of the Brand Fund Fee on advertising in the area or territory where you are located. Pearce Bespoke will carry over for future use Brand Fund Fees not spent in any fiscal year. While we do not
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 21–27)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, franchisees are required to pay the Brand Fund Fee on a weekly basis. The Brand Fund Fee is 2% of Gross Sales per week. Pearce Bespoke retains the right to increase this fee up to a maximum of 3% of Gross Sales per week.
The Brand Fund is used by Pearce Bespoke to cover the costs of advertising, social media, and public relations efforts. These efforts may include television, radio, magazine, and newspaper advertising campaigns, as well as direct mail and outdoor billboard advertising. The Brand Fund can be used at the local, regional, or national level, and Pearce Bespoke has the discretion to use national or regional marketing agencies.
While Pearce Bespoke collects Brand Fund Fees from franchisees, there is no guarantee that all franchisees will directly or proportionally benefit from the fund's expenditures. Pearce Bespoke may contribute to the Brand Fund and be reimbursed later. Although Pearce Bespoke will provide an accounting of the most recently completed fiscal year upon request, it does not prepare a financial statement or audit the Brand Fund Fees. Any unspent Brand Fund Fees will be carried over for future use.