How often are Pearce Bespoke franchisees billed for the brand fund contribution?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the brand fund contribution, which is 2% of weekly gross sales, is billed to franchisees on a weekly basis. Pearce Bespoke has the option to increase this fee up to 3% of gross revenues. These brand fund fees are recognized as revenue when earned, up to the amount spent on marketing activities as defined in the Franchise Disclosure Document. Any funds collected but not yet spent are recorded as deferred revenue. As of December 31, 2024, the deferred revenue was $0.

This means that as a Pearce Bespoke franchisee, you will be expected to pay 2% of your weekly gross sales towards the brand fund each week. This contribution is earmarked for regional and national advertising efforts that benefit all franchisees. The funds are used for advertising research and public relations campaigns, development of websites and other online media programs, development of marketing materials such as television, radio, internet, and print advertising production, and promotional materials for use in each Franchisee's local market, and implement advertising and marketing campaigns.

It's important to note that while the standard contribution is 2%, Pearce Bespoke retains the right to increase this to 3%. Franchisees should stay informed about any potential changes to this fee and how it might affect their financial obligations. The fact that unspent funds are recorded as deferred revenue and that there was no deferred revenue as of December 31, 2024, suggests that Pearce Bespoke is using the funds in a timely manner for their intended purpose.