How often are Pearce Bespoke brand fund revenues collected and recognized?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Brand fund revenue is calculated at 2% of franchisee gross revenue (as defined in the franchise agreement). The Company may charge an additional brand fund fee not to exceed 3% of franchisee gross revenue. The Company will use the brand fund fee to conduct advertising research and public relations campaigns, develop websites and other online media programs, develop marketing materials such as television, radio, internet, and print advertising production, and promotional materials for use in each Franchisee's local market, and implement advertising and marketing campaigns. Brand fund revenues are collected and recognized as revenue on a weekly basis for the previous week's sales.
Source: Item 21 — FINANCIAL STATEMENTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, brand fund revenues are collected and recognized on a weekly basis. Specifically, these revenues are recognized for the previous week's sales.
The brand fund revenue is calculated as 2% of the franchisee's gross revenue, as defined in the franchise agreement. Pearce Bespoke retains the right to charge an additional brand fund fee, which cannot exceed 3% of the franchisee's gross revenue.
These brand fund fees are used by Pearce Bespoke to conduct advertising research and public relations campaigns, develop websites and other online media programs, create marketing materials (such as television, radio, internet, and print advertising), and produce promotional materials for use in each franchisee's local market, as well as to implement advertising and marketing campaigns.