What kind of advertising and marketing materials does Pearce Bespoke develop and approve?

escribed in Section 6(A) (and, if appropriate, Section 6(B)) above) up to a total of six percent (6%) of Franchisee's Gross Sales.

E. Approved Advertising and Marketing Materials.

Franchisee will use only approved advertising and marketing materials. If Franchisee desires to use any unapproved advertising or promotional materials bearing the name "Pearce Bespoke" or other Marks, Franchisee must obtain written approval from Franchisor before using any such materials.

F. Promotion.

Franchisee will use its best efforts to promote and advertise its Pearce Bespoke business and will

participate in all advertising and promotional programs Franchisor establishes. Franchisee will participate, at its own expense, in the Pearce Bespoke national (electronic) gift card program and approved e-mail marketing and loyalty programs. Franchisee will have the right to advertise and sell its products at whatever prices Franchisee determines. Subject to applicable law, Franchisor may recommend minimum and maximum prices for products and services offer by Franchisee. Franchisee acknowledges that Franchisor has made no guarantee or warranty that offering services or products at any particular price will enhance Franchisee's sales or profits.

G. Media Placement.

Franchisee will use the approved vendors designated by Franchisor for broadcast media placement and online advertising for its pre-opening and first year marketing activities.

7. FRANCHISOR'S OBLIGATIONS

A. Pre-Opening:

Upon execution of the Franchise Agreement and for so long as Franchisee holds a Pearce Bespoke Franchise, subject to the terms of this Agreement, but prior to Franchisee's commencement of operations of the Pearce Bespoke Franchise, Franchisor shall:

• a. Train Franchisee and its manager(s) as described in this Agreement;
• b. Make electronically accessible all the specifications, approved Suppliers lists, approved supplies lists, extranet access and Manuals.

B. Opening Assistance.

Franchisor will assist in scheduling the opening of the Pearce Bespoke Franchise. Franchisee will not open or commence business operations until Franchisee has received written approval from Franchisor. Franchisor's approval may be withheld if Franchisee fails to meet minimum inventory requirements, training and/or marketing requirements or brand standards established by Franchisor.

Source: Item 22 — CONTRACTS (FDD page 39)