Must I keep the information in the Pearce Bespoke Manuals confidential during the franchise term?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, franchisees must keep all information contained in the Pearce Bespoke Manuals confidential both during and after the term of the franchise agreement. Franchisees are prohibited from duplicating or providing any information from the manuals to outside parties, except to employees who need the information during the franchise term.

Upon termination of the franchise agreement, the franchisee must return all copies of the manuals and any other copyrighted or confidential material to Pearce Bespoke. This obligation extends beyond the life of the franchise agreement, ensuring the protection of Pearce Bespoke's proprietary information.

The FDD also states that all of Franchisee's employees who have managerial duties with respect to the Pearce Bespoke Franchise and who have access to Confidential Information of Franchisor, as well as all corporate officers, directors, and shareholders if Franchisee is a corporation (all partners if Franchisee is a partnership), must sign Confidentiality/Non-Competition Agreements in a form satisfactory to Franchisor, agreeing to maintain the confidentiality, during the course of their agreement and thereafter, of all information Franchisor copyrights or designates as confidential and proprietary.