According to Pearce Bespoke's 2025 Franchise Disclosure Document, the initial franchise fee for the third franchised business is $38,000. This fee structure, where the initial franchise fee decreases with each additional franchise purchased, is not uncommon and is designed to incentivize franchisees to expand their operations.

For a prospective Pearce Bespoke franchisee, this means that the cost to open their third location will be significantly less than their first. This can make it easier to grow their business and increase their revenue. However, it's important to note that this discount only applies to the initial franchise fee. Other fees, such as royalties and brand fund contributions, will still apply to each location.

It is important to note that the FDD states that the initial franchise fees are calculated as described unless otherwise specified in the agreement or via an amendment to the franchise agreement. Therefore, a prospective franchisee should carefully review the franchise agreement to confirm the initial franchise fee for each additional location.