What is included in the Advertising & Marketing Introduction Program for a Pearce Bespoke franchise?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, the Advertising & Marketing Introduction Program covers pre-opening marketing, post-opening marketing, and local advertising expenses for the first 90 days of operation. The estimated cost for this program ranges from $1,000 to $5,000. These payments are typically made to third-party suppliers as expenses are incurred.

For a prospective Pearce Bespoke franchisee, this means that a portion of their initial investment will be allocated to marketing efforts designed to launch their franchise. The program is intended to support the franchisee both before and after the official opening, and the funds are earmarked for local advertising initiatives. The range in cost suggests that franchisees may have some flexibility in tailoring their marketing approach and budget within the specified timeframe.

It's important to note that these figures are estimates, and the actual costs may vary. As the FDD states, these expenses are paid to third-party suppliers, indicating that Pearce Bespoke franchisees will likely work with external vendors for their advertising and marketing needs. Franchisees should clarify with Pearce Bespoke what specific marketing activities are included in the program and how the funds are to be allocated to ensure they align with their business goals and local market conditions.