If a Pearce Bespoke franchisee develops advertising materials, what must those materials accurately depict?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
You may develop advertising and marketing materials for your own use, at your own cost, if you follow the Business System standards and specifications, as outlined in the Manuals. Business System guidelines and your materials must be factually correct, accurately depict the Marks, and communicate the Pearce Bespoke™ brand position and character that Pearce Bespoke has established for Franchises. If you develop advertising or marketing materials, you must provide a copy of the materials to Pearce Bespoke for our review and approval (in writing) before you use the advertising or marketing materials. If you desire to advertise or market on the internet, you must obtain written authorization from Pearce Bespoke.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 21–27)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, if a franchisee chooses to develop their own advertising and marketing materials, those materials must adhere to specific standards. The materials must be factually correct, accurately depict the brand's trademarks or "Marks", and properly communicate the brand position and character that Pearce Bespoke has established for its franchises.
This means a franchisee cannot make misleading claims or misrepresent the Pearce Bespoke brand in their local advertising. They must ensure that all advertising aligns with the overall brand image and messaging established by the franchisor. This requirement is common in franchising to maintain brand consistency and protect the brand's reputation.
Before using any self-created advertising or marketing materials, a Pearce Bespoke franchisee is required to submit a copy to Pearce Bespoke for written approval. Furthermore, if a franchisee wants to advertise or market on the internet, they must obtain written authorization from Pearce Bespoke. This approval process allows Pearce Bespoke to ensure that all advertising meets their standards and protects the brand's integrity. This is a standard practice in franchising, giving the franchisor control over brand messaging while allowing franchisees some flexibility in local marketing.