Is a Pearce Bespoke franchisee required to participate in the national (electronic) gift card program?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Franchisee will use its best efforts to promote and advertise its Pearce Bespoke business and will
participate in all advertising and promotional programs Franchisor establishes. Franchisee will participate, at its own expense, in the Pearce Bespoke national (electronic) gift card program and approved e-mail marketing and loyalty programs. Franchisee will have the right to advertise and sell its products at whatever prices Franchisee determines. Subject to applicable law, Franchisor may recommend minimum and maximum prices for products and services offer by Franchisee. Franchisee acknowledges that Franchisor has made no guarantee or warranty that offering services or products at any particular price will enhance Franchisee's sales or profits.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, franchisees are required to participate in the brand's national electronic gift card program. Franchisees must participate at their own expense. In addition to the gift card program, franchisees must also participate in approved e-mail marketing and loyalty programs.
Pearce Bespoke franchisees have the right to set their own prices for products and services, although Pearce Bespoke may recommend minimum and maximum prices, subject to applicable law. However, Pearce Bespoke does not guarantee that offering services or products at any particular price will enhance the franchisee's sales or profits.
This requirement ensures brand consistency and participation in system-wide marketing efforts. Franchisees should factor in the costs associated with participating in these programs when evaluating the potential profitability of a Pearce Bespoke franchise.