Is a Pearce Bespoke franchisee required to identify and advertise their business as a Pearce Bespoke Franchise?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
will associated with the Marks or the Business System. Franchisee cannot advertise any liquidation or going-out-of-business sales or similar types of activity.
C. Promotion.
Franchisee will operate the Pearce Bespoke Franchise so that it is clearly identified and advertised as a Pearce Bespoke Franchise. The style, form, and use of the words "Pearce Bespoke" in any advertising, written materials, or supplies must, however, have Franchisor's prior written approval, which approval will not be unreasonably withheld. Franchisee will use the name "Pearce Bespoke" and the other Marks which now or hereafter may form a part of the Business System, on all paper supplies, business cards, letterhead, envelopes, uniforms, advertising materials, signs or other articles in the identical combination and manner as Franchisor may require in writing. Franchisee will comply with all trademarks, trade name, service mark, and copyright notice marking requirements.
D. Identity.
Franchisee will not use the words "Pearce Bespoke" in its corporate or partnership name. Franchisee will clearly indicate on its business checks, purchase orders, business cards, receipts, promotional materials, and other written materials that Franchisee is the owner of the Pearce Bespoke Franchise, and that Franchisee is a Pearce Bespoke franchisee.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to the 2025 Pearce Bespoke Franchise Disclosure Document, franchisees are required to clearly identify and advertise their business as a Pearce Bespoke Franchise. The style, form and use of the words "Pearce Bespoke" in any advertising, written materials, or supplies must have the prior written approval of Pearce Bespoke, which will not be unreasonably withheld. Franchisees must use the name "Pearce Bespoke" and other marks that form a part of the Business System on all paper supplies, business cards, letterhead, envelopes, uniforms, advertising materials, signs or other articles in the identical combination and manner as Pearce Bespoke may require in writing. Franchisees must also comply with all trademarks, trade name, service mark, and copyright notice marking requirements.
Furthermore, franchisees cannot use the words "Pearce Bespoke" in their corporate or partnership name. Franchisees must clearly indicate on their business checks, purchase orders, business cards, receipts, promotional materials, and other written materials that they are the owner of the Pearce Bespoke Franchise, and that they are a Pearce Bespoke franchisee. Franchisees must also display a sign that is clearly visible to the general public indicating that the Pearce Bespoke Franchise is independently owned and operated.
These requirements ensure that the Pearce Bespoke brand is consistently and accurately represented across all franchise locations. This protects the brand's reputation and helps customers easily identify authorized Pearce Bespoke businesses. Franchisees must adhere to these guidelines to maintain uniformity and quality standards within the Pearce Bespoke franchise system.