Who has the discretion to determine the steps taken during a crisis that impacts the Pearce Bespoke brand?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, Pearce Bespoke Franchising, LLC has the sole and absolute discretion to determine the steps taken during a crisis that impacts the Pearce Bespoke brand. This includes situations that may cause harm or injury to the Pearce Bespoke Marks, Business System, reputation, or image.

This means that as a Pearce Bespoke franchisee, you will not have the authority to independently manage or respond to crises that affect the overall brand. Instead, you must rely on the franchisor's decisions and actions. This is a common arrangement in franchising, as it allows the franchisor to maintain brand consistency and protect the system's reputation.

For a prospective franchisee, this underscores the importance of understanding the franchisor's crisis management plan and communication protocols. It would be prudent to inquire about the types of crises covered, the decision-making process, and how franchisees will be expected to support the franchisor's efforts during such events. While the franchisor has the final say, understanding their approach can help a franchisee prepare for potential challenges and ensure alignment with the brand's values and strategies.