Who determines the content and use of the Pearce Bespoke website?

Franchisor will include Franchisee in the Pearce Bespoke Franchise location section of Franchisor's website www.pearcebespoke.com at no charge as part of Franchisee's marketing fund. Franchisor will establish the rules from time to time under which franchisees will establish their own website or separately use the internet, and Franchisee shall be required to strictly abide by all such rules and follow the then current form of Internet Code of Conduct. Franchisee is required to have a Pearce Bespoke Franchise website and will pay all expenses associated with the development and operation of the website for Franchisee's individual Pearce Bespoke Franchise. Franchisor will, at its discretion, determine the content and use of the Pearce Bespoke website, and the core brand content and design of the franchisee Pearce Bespoke Franchise website templates. Franchisor will retain all rights relating to the Pearce Bespoke website and the individual Pearce Bespoke Franchises' website template and domain name(s) (URL) and may alter or terminate the websites upon thirty (30) days' notice to Franchisee. Franchisee's general conduct on the internet and specifically its use of the Marks on the internet (including the domain name and any other Marks Franchisor may develop as a result of participation on the internet) will be subject to the provisions of this Agreement and regulated by the Internet Code of Conduct or similar document. Franchisee may be required to participate in e-commerce activities (as regulated in the Internet Code of Conduct) on its Pearce Bespoke Franchise website and have a separate online merchant account to accept credit card payments through the website. Franchisee acknowledges that certain information obtained through its participation in the Pearce Bespoke internet and extranet websites may be considered Confidential Information (as defined in Section 9 below), including access codes and

Source: Item 22 — CONTRACTS (FDD page 39)