Does the definition of 'Licensed Marks' for Pearce Bespoke include trade names?

According to the 2025 Pearce Bespoke Franchise Disclosure Document, the definition of "Licensed Marks" does include trade names. The FDD specifies that the term encompasses word marks, trademarks, service marks, and logos utilized in the operation of a Pearce Bespoke franchise.

Specifically, the definition includes, but is not limited to, the "Pearce Bespoke" word mark, associated logos, and any other trademarks, service marks, or trade names that Pearce Bespoke designates for use in the business. This means that franchisees are authorized to use not only the core trademarks and logos but also any other trade names that Pearce Bespoke officially approves for their operations.

For a prospective franchisee, this is important because it clarifies the scope of branding and intellectual property they are permitted to use. It also implies that Pearce Bespoke retains the right to designate and control which trade names are associated with the franchise, ensuring brand consistency and quality control across all locations. Franchisees should pay close attention to any updates or changes to the designated trade names to remain compliant with Pearce Bespoke's branding standards.