Does the definition of 'Licensed Marks' for Pearce Bespoke include service marks?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the definition of "Licensed Marks" does include service marks. The FDD defines the term to include not only word marks, trademarks, and logos, but also specifically mentions service marks. This definition extends to those currently used or those that may be used in the future for Pearce Bespoke businesses.

Specifically, the definition encompasses the "Pearce Bespoke" word mark, associated logos, and any other trademarks, service marks, or trade names that Pearce Bespoke designates for use in its businesses. This broad definition suggests that Pearce Bespoke intends to protect all aspects of its brand identity, including the names and symbols used to identify its services.

For a prospective franchisee, this means that they are licensed to use all of these identified marks, including service marks, in the operation of their franchise. It also implies that Pearce Bespoke will actively protect these marks, which benefits franchisees by maintaining brand consistency and preventing unauthorized use by others. Franchisees should ensure they understand the specific guidelines for using these marks, as detailed in the Operations Manual or other company documents, to avoid any infringement issues.