Does the definition of 'Licensed Marks' for Pearce Bespoke include logos?

According to Pearce Bespoke's 2025 Franchise Disclosure Document, the definition of "Licensed Marks" does include logos. The FDD specifies that the term encompasses word marks, trademarks, service marks, and logos utilized in the operation of a Pearce Bespoke business.

Specifically, the definition includes, but is not limited to, the "Pearce Bespoke" word mark, associated logos, and any other trademarks, service marks, or trade names that Pearce Bespoke designates for use in its businesses. This means franchisees are licensed to use these marks and logos as part of their franchise agreement.

This definition is important for prospective franchisees as it clarifies what branding elements they are authorized to use when operating their Pearce Bespoke franchise. It ensures that franchisees understand they have the right to use the brand's logos and other marks, which are essential for maintaining brand consistency and recognition. This also implies that franchisees must adhere to Pearce Bespoke's guidelines regarding the use of these licensed marks to protect the brand's integrity.