Does the definition of 'Digital Media' for Pearce Bespoke include internet-based directories?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
"Digital Media" refersto and means any interactive orstatic electronic document, application or media including, but not limited to, www.pearcebespoke.com, social media platforms and applications such as Facebook, LinkedIn, Twitter, Pinterest, Instagram, Snapchat, YouTube, and world wide web and internet based directories and local directories that refers, references, identifies, reviews, promotes and/or relates, in any way, to the Pearce Bespoke or other Pearce Bespoke Businesses.
Source: Item 23 — RECEIPTS (FDD pages 39–172)
What This Means (2025 FDD)
According to the 2025 Pearce Bespoke Franchise Disclosure Document, the definition of "Digital Media" explicitly includes internet-based directories. This definition is important for Pearce Bespoke franchisees as it clarifies the scope of digital platforms and media that are relevant to the Pearce Bespoke business. Understanding this definition helps franchisees recognize the various channels through which the brand is represented and promoted.
The definition provided in the FDD encompasses a broad range of online platforms, including the company website, social media, and various internet directories. This comprehensive approach ensures that Pearce Bespoke can manage and protect its brand presence across multiple digital channels. For a franchisee, this means that any online activity related to Pearce Bespoke, whether on social media or in online directories, falls under the purview of the franchise agreement and the franchisor's brand management policies.
By including internet-based directories in the definition of "Digital Media", Pearce Bespoke ensures that franchisees understand the importance of maintaining a consistent and accurate brand image across all online platforms. This can impact how franchisees market their services and engage with customers online, as all digital representations of the brand must adhere to the standards set by the franchisor. This also allows Pearce Bespoke to monitor and control how the brand is presented online, protecting its reputation and ensuring a consistent customer experience.