Does the definition of 'Confidential Information' for Pearce Bespoke include training programs?
Pearce_Bespoke Franchise · 2025 FDDAnswer from 2025 FDD Document
Confidential Information includes (without limitation): all elements of the Business System and all products, services, equipment, technologies, policies, standards, requirements, criteria and procedures that now or in the future are part of the Business System; Franchisor's Operations Manual (including supplements to the Manual); all specifications, sources of supply, all procedures, systems, techniques and activities employed by Franchisor or Franchisee in the offer and sale of products and or services at the Pearce Bespoke Franchise; all pricing paradigms established by Franchisor or by Franchisee; all of Franchisor's and/or Franchisee's sources (or prospective sources) of supply and all information pertaining to same (including wholesale pricing structures, the contents of sourcing agreements and identity of suppliers); Franchisor's specifications, and Franchisee's final plans, for the construction, build-out, design, renovation, décor, equipment, signage, furniture, items and trade dress elements of the Pearce Bespoke Franchise; the identity of, and all information relating to, the computer and DRS POS hardware and software utilized by Franchisor and Franchisee; all information pertaining to Franchisor's and Franchisee's advertising, marketing, promotion and merchandising campaigns, activities, materials, specifications and procedures; all customer lists, customer data and other records generated and/or otherwise maintained by the Pearce Bespoke Franchise; Franchisor's Internet Code of Conduct, social media policy, internet/web protocols, procedures and content; Franchisor's training and other instruction programs and materials; all communications between Franchisor and Franchisee (including the financial and other reports Franchisee is required to submit to Franchisor under the Agreement); additions to, deletions from and modifications and variations of the components of the Business System and all other information, knowledge and know-how which Franchisor and its affiliates, now or in the future, designate as confidential.
Source: Item 22 — CONTRACTS (FDD page 39)
What This Means (2025 FDD)
According to Pearce Bespoke's 2025 Franchise Disclosure Document, the definition of 'Confidential Information' explicitly includes training programs and materials. This means that all aspects of Pearce Bespoke's training content, methods, and related materials are considered confidential and proprietary information of the franchisor.
As a Pearce Bespoke franchisee, you are obligated to protect this information and only use it for the operation of your franchise. You are prohibited from copying, sharing, or reproducing any of the confidential information, including training materials, with third parties. This restriction applies both during the term of the Franchise Agreement and after its expiration or termination.
Upon termination of the agreement, Pearce Bespoke requires you to return all confidential information, including training materials, or destroy it and certify its destruction. This underscores the importance Pearce Bespoke places on maintaining the secrecy and exclusivity of its training programs and other confidential business information. Franchisees must also ensure their employees with access to confidential information sign confidentiality agreements.